Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nations World Food Programme (WFP) and other hunger relief agencies. Approximately 38,000 company and franchised KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants located in more than 110 countries participate in the World Hunger Relief program.[1][2]
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Since the program launched in 2007, more than one million of Yum! Brands' employees and franchisees have volunteered more than 21 million hours to aid hunger relief efforts. The effort has raised nearly $85 million for the WFP and other hunger relief organizations and is helping to provide over 350 million meals.[3]
Singer Christina Aguilera also appears on the World Hunger Relief web site and in other online hunger relief efforts.[1][4][5]
At the Clinton Global Initiative in 2008, Yum! Brands pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.[1]